Del Norte High School’s Parent Teacher Student Association is inviting the media to attend the launch of a water-wise and green-savvy fundraiser on Monday, February 1, 2010.

The fund drive, which could be the first of its kind for a PTSA in both the nation and water-vigilant California, plans to raise money by selling Ideal Water Alarms, simple-to-use and effective leak detection devices.

Kicking off with the fundraiser at lunchtime on the school’s quad area will be San Diego Councilman Carl DeMaio, who is known for his policies in promoting attention to environmental issues. DeMaio’s district includes neighboring Rancho Bernardo, home to many Poway School District students.

Del Norte High, located at 16601 Maascot Lane in San Diego, was selected as a Green Building of America Award-winning project last year, and the upcoming fundraiser meshes perfectly with the school’s “green” construction, said Debbie Ludwin, president of the PTSA.

“It’s hard to live in Southern California and NOT be concerned about our water shortage situation,” explained Ludwin. “And this fund-raising idea of selling water saving products absolutely does fit with Del Norte High’s green image!”

The Ideal Water Alarm is a small battery-operated product which can be placed next to water heaters, under sinks, near toilets, dishwashers and washing machines, and emits an alarm when it senses moisture from a slow leak or broken pipe.

Each alarm costs $11.95 plus tax, and Del Norte PTSA will make $5 for every alarm sold during the fund-raising drive which ends on Feb. 12.

With Southern California’s ongoing water rationing program, Ludwin is excited about Del Norte High PTSA’s decision to offer such an innovative and water-smart product for the first time through a school fundraiser.

“It is truly a unique opportunity, and I am hopeful that many families will participate in support of our amazing facility and staff,” she said.

“The Del Norte PTSA intends to start a teacher/staff grant program from the funds we make through this drive , which should help meet classroom needs not currently being covered through state funding.”