Fresh & Easy’s opening in the 4S Ranch Village Center is now scheduled for Feb. 9. 

Located at the corner of Camino del Norte and Dove Canyon Road, Fresh & Easy joins Ralphs’ and Jimbo’s as grocery stores in the 92127. 

The 14,000 sq. ft. neighborhood market has been under construction for months.  It will join other existing businesses in the center, such as Time 2 Shine, Postal Annex, CrossFit PIA, Sweet Things Frozen Yogurt, Bold Smiles, 4 Paws Animal Hospital, Salon de Claude, Starbucks, Chevron, Union Bank of California, Subway and others. 

According to Fresh & Easy, the store will offer a “wide range of their own brand products and fresh prepared meals with no artificial colors or flavors, and no added trans fats, at honest, low prices every day.” 

In addition to the Fresh & Easy brand products, the parent company further notes that “you’ll find everything that you need for your family, including top name brands and a range of products that are national-brand quality.  All at incredibly low prices.” 

According to,  stores are designed to save the customer money, and the savings start from the ground up.  From simple cement floors to energy-efficient LED lighting, Fresh & Easy keeps costs down and passes the savings on to customers. 

More information about Fresh & Easy can be found by visiting