Fresh & Easy Neighborhood Market opened today (Feb. 9) in 4S Ranch – complete with grand opening specials, enhanced samples, and a free canvas bag with a purchase of $10 or more.

Located at 16617 Dove Canyon Road in the 4S Ranch Village Center, the store remains open until 8 p.m. tonight, according to Jason May, store general manager.

In addition, the local Fresh & Easy market plans a Grand Opening Celebration from 10 a.m. to 2 p.m. on Feb. 12-13.  May said the event will include plenty of fun for everyone, including food sampling, live music, a balloon artist for the kids, and hourly gift card giveaways.

May, who previously was manager of the Fresh & Easy market in Vista, has been with the company since 2009.  He said he is feels certain the convenience of the market will be welcomed by 4S Ranch residents and the surrounding communities.

One of more than 150 locations in California, Arizona and Nevada, the 4S Ranch Fresh & Easy carries everything from favorite national brands, to newly discovered, environmentally friendly and healthy Fresh & Easy brand favorites.

The company is also accomplished as being a pilot member of the LEED Volume Certification Program, which demonstrates their commitment to building sustainable buildings.  The store uses 30% less energy than a typical supermarket, which helps the environment and in saving money for their customers. In the 4S Ranch market, energy efficiency is immediately apparent, as the lighting in the store is primarily received from the sunlight boxes in the ceilings.  The store also only uses LED lighting in signs and freezer cases, as well as highly advanced refrigeration and freezer units to cut back on energy usage.

The convenience of self-checkout is available at the 4S Ranch store location, with the option of on-call cashiers to assist.  Every product with the Fresh & Easy logo on it is of high-quality, with no artificial flavors, no added trans fats or high fructose corn syrup and only uses preservatives when necessary.

May also said that Fresh & Easy is honored to be a part of the 4S Ranch neighborhood, evident by a recent gift to a local school.  “Fresh & Easy Company donates $1,000 to a local non-profit every time we open a new store,” May said.  “Representing this new location, (we) have awarded these funds to Del Sur Elementary School PTA.

The new 4S Ranch Fresh & Easy Neighborhood Market is open 8 a.m. to 10 p.m. daily.  The store can be reached at 858-613-0882.