by Jennifer Frakes | headshot by Tyler McElhaney

At Valley Radiology Consultants (VRC), the care and comfort of each patient is the top priority. “Patients can feel confident that their imaging procedures are performed on state-of-the-art equipment with highly qualified staff,” stated Dr. Priya Patel of the new 4S Ranch location. VRC provides patients with mammography (screening and diagnostic), as well as breast and general ultrasound services. According to Dr. Patel, the goal at VRC is to put patients’ minds at ease by meeting their healthcare needs in a relaxed and professional setting.

1305-valley-31_HDRVRC’s first location opened in 1988 in Escondido with the objective of offering radiology procedures outside of a hospital environment. VRC now has several locations serving the San Diego area: 4S Ranch, Poway, Spring Valley and two offices in Escondido. VRC is a partnership of physicians with six full-time radiologists, one at each location, and a CEO who oversees daily operations. A team of radiology technologists and administrative support staff can be found at every VRC facility. “The atmosphere at VRC is professional and warm. Our offices are inviting, our staff is accommodating and patient procedures occur in a timely manner,” revealed Dr. Patel.

Keeping up-to-date with the latest advances in radiology is another important part of the VRC mission. “We are passionate about radiation safety and dose reduction. At VRC, we participate in Image Wisely and Image Gently initiatives and constantly evaluate our practice to ensure our protocols reflect this principle,” explained Dr. Patel. VRC is also committed to new, less invasive technologies. The 4S Ranch location will be introducing a minimally invasive cryo-ablation procedure for patients with a biopsy-proven benign lesion called fibroadenoma. “This technology provides an alternative to open surgery. The procedure only takes 10-15 minutes and patients can return to normal activities in a short time,” related Dr. Patel.

VRC also recognizes that communication and efficiency are vital when it comes to providing medical procedures for their patients. As stated by Dr. Patel, patients and referring physicians put their trust in VRC to meet the individual needs of patients in an efficient and timely manner. Patient reports are sent promptly to referring physicians, many times on the same day as the procedure, allowing for medical care to proceed without delay.

VRC is excited to become a part of the 4S Ranch community and is dedicated to providing the best radiology services to 92127 residents.

At A Glance

Name of Business: Valley Radiology Consultants
Year of Establishment: 1988 – Valley Radiology Consultants;
New location in 4S Ranch
Address: 16918 Dove Canyon Road Suite 206, 92127
Website: www.valleyrad.com
Phone: 858-956-1000
Description: Valley Radiology Consultants is an out-patient radiology practice with six locations throughout San Diego County.

For more information, visit www.valleyrad.com