by SCOTT VOAK

Three Things to Get the Highest Sales Price

There are three things you and your agent can do to put you well onto the path to getting the highest sales price for your home in today’s environment. They aren’t necessarily easy or fun, but skimping on these can cost you money.

1. Use professionals to prepare your home. This means seeking the guidance of interior designers and, if necessary, stagers to help with the inside of your home. Fresh paint and flooring can do wonders for your home, but so can some updated furniture. For the outside, have your agent recommend a gardening service and focus on the front of the home where the first impression is made. Power washing or repainting can make a huge difference, especially if you haven’t done it in more than six or seven years.

2. Use professionals to present your home. This means don’t let your agent whip out their iPhone to take the photos. Pay a professional photographer to do it right. And if you are looking for top dollar from your home, use real video to create a tour that presents your home to buyers the way you want it to be presented. The old trick of panning over photos to make it look like a video with bad guitar music in the background is outdated and shows that you or your agent aren’t investing in the sale.

3. Time it right. No, I’m not talking about selling during the summer and avoiding the holidays (although that is pretty sound advice). I’m talking about giving yourself enough time to get full exposure when you put the house on the market. Agents who sell houses in under a week are doing a great job for themselves (they don’t have to work as long), but not for their clients. Make sure the house is on the market and advertised in more places than just the MLS. Wait a couple of days to begin showings and then try and create an auction atmosphere. You want multiple offers to get the highest price for all your hard work preparing your home.


Scott Voak, the top selling agent in 92127 since 2008 (data from SANDICOR MLS as of 6/1/2013) and the host of Real Estate Matters that airs Sunday mornings at 10 a.m. on AM 1450, provided this information. Email him to subscribe to his weekly real estate newsletter – Monday Morning Coffee.


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voak_logo_newScott Voak, MBA – Broker
CAL BRE #01153157
10815 Rancho Bernardo Rd #390
San Diego, CA 92127
(888) 311-6311 | Scott@VoakHomes.com