The Softer Side of Surgery
SoftSurg Provides Quality Care for Your Furry Friend
Experienced, board-certified veterinary surgeon and proud pet parent Dr. Tracy Nicole Frey knows that compassion is key to providing quality care. She founded SoftSurg with the goal of providing comprehensive, convenient surgical treatments in familiar surroundings – it’s a traveling practice that brings specialized veterinary surgery to your regular veterinarian’s office. She’s committed to making the process as stress-free as possible. “When my patients are scared of the examination table, I get down on the floor to greet them,” said Dr. Frey. “When my clients are nervous or worried, I hold their hand to comfort them.”
Dr. Frey graduated in 2002 from the University of Illinois College of Veterinary Medicine, completed surgical training in New York and New Jersey, and has been practicing in Southern California since 2009. She is a Diplomate of the American College of Veterinary Surgeons. She began SoftSurg in 2013, while working at a number of specialty veterinary hospitals. In 2016, she turned it into a full-time traveling surgery business.
“When my patients are scared of the examination table, I get down on the floor to greet them,” said Dr. Frey. “When my clients are nervous or worried, I hold their hand to comfort them.”
“I wanted to provide a service that would help bring the specialist, general practitioner, pet parent, and animal patient together as a team to ensure the highest quality of veterinary surgical care,” explained Dr. Frey. “By traveling to your regular veterinary office to perform the surgical procedures, we can keep consistency of care in an affordable manner, while still offering the best options for each individual case.”
As an active member of local, state, and national veterinary medical associations and surgical organizations, Dr. Frey is up to date on the latest treatment options, and communication is a key part of her practice. Her expertise includes cats, dogs, and the occasional ferret or pocket pet. She’s always available to guide clients through the surgery process. She begins with a gentle examination to get to know both pet and family, reviews diagnostic tests, and then thoroughly explains all treatment options, both surgical and non-surgical. “Not only was Dr. Frey a professional, but a genuinely caring person who made our family and pet feel so comfortable during what can really be a scary time,” said Sarah R., pet parent of Charlie. “Having that conversation with Dr. Frey made me feel so comfortable. I was able to trust in her immediately – her compassion just shines through.”
Ron and Jan S., pet parents of Chance, shared a similar story. “All along, we felt loved and cared for, too, as doggy parents. There is no doubt in our mind that Chance is alive today because of her care, and we are very grateful.”
Name of Business: SoftSurg
Owner: Tracy Nicole Frey, DVM, DACVS
Year of Establishment: 2013
Description of Business: Traveling veterinary surgeon that works alongside your regular veterinarian to provide compassionate, convenient, board-certified surgical options for your beloved companion – because quality care shouldn’t be hard!